“Instead of viewing the world in terms of availability of choices, we should view the world in terms of friction required to enact choices.” I was really lucky to interact with my friend Scott Allison who was heavily influenced by the Las Vegas startup scene and Zappos. Business bias often suggests putting as much friction as possible. What that does is really make a lot of people unhappy with your brand — training executives to build the next Comcast. Looking forward to even longer posts on this topic.